conglomeration - class discussion
  Conglomeration his collection of similar, smaller things that then make a larger thing. Such as Disney owns ESPN, ABC, and Marvel. Or, how time magazine joined with Warner Bros to create Time Warner Cable. There are many pros and cons of conglomerating. It is more profitable, more cross promotion, and more efficient. By companies combining, you can get the same tasks done in half the time. Also, cross promotion allows viewers to have books, movies, comics, etc all on the same topic. But it does reduce the diversity of your content. Where as before you had 50 minds thinking of ideas between the 2 companies,  when you conglomerate you might only have 25.
  I was aware of conglomeration before this lecture. I'm very glad it occurs because I really like cross promotion. To me, I don't see and less diversity certain people see when companies conglomerate. I think as long as companies don't try to monopolize an industry, they should keep conglomerating.

class discussion- binary models
   In class we recently learned what the binary models are and what they describe. The actual definition of a binary model is “...any digital encoding/decoding system in which there are exactly two possible states.” (techtarget.com)  They are elitist populist, information entertainment, and content distribution. They do not have to be in this exact combination, mix and match can occur. Elitist are for reporting on what they think needs to be known and populists given the people what they want to here. Information is the facts of a medium’s information and entertainment is keeping the audience from “clicking off” or stop reading/ listening to the information. Content is the media being created and distribution is getting it out to the public.
  I knew the definitions of these words, but I didn't know how them put together describes something used in everyday journalism. It's cool to learn how these words intertwine to describe journalism. I think it is always interesting to get taught about the intricate details of journalism most people don't know and appreciate.

Class Discussion- Hot/Cold Mediums
   All journalism mediums fit into a category of either hot and cold. Hot mediums are mediums that don't require a lot of attention, such as books or newspapers. Cold mediums don't require your full attention, such as TV or music.
   The names make a lot of sense to me. I remember it like this: if you are cooking something on a hot stove, you need to pay full attention to it. If you are freezing something such as homemade Popsicles, it's okay to walk away and not pay attention.
   I did not know before this class discussion there were terms for mediums such as hot and cold. I was aware of the fact that certain mediums required more attention than others, but I didn't know they had actual names. I understood this lecture 100%, and the information I was being taught quickly clicked.

Critique on Euan Dunn's blog http://theinsightscoops.blogspot.com/?m=1

 I thought Euan's blog was very well done- in depth and well organized. Also, his vocabulary was very advanced and he seemed to really know what he was talking about. I like how he included personal goals such as wanting to go into the journalistic field as a career. I do wish he would of gotten into the actual lecture quicker instead of spending so many words on Mr. Miller and his teachings- not that he isn't a great teacher, but it isn't a major importance in the blog. It was a little boring in the middle, but he did still make it interesting, for the most part. Euan Dunn's blog was one of the better more in-depth ones I've read.

critique on Ellie Wheatley's blog http://jpark2020.blogspot.com/2016/09/media-critique.html?m=1

  After reading Ellie's blog, I thought she did a very good job explaining why the CNN news article on Bill Clinton celebrating Beyoncé's  birthday with her was not newsworthy.  She casually included 2 yardsticks- newsworthiness and make the important interesting- without me even noticing they were there. The blog flowed eseptionally well and I agreed with what she was explaining. One constructive criticism I have is to include a counter argument about why some people want this news on CNN or what the yardsticks' defenitions were. But, overall, Ellie did a very good job.

Mass communication - class discussion
  In class we recently discussed mass communication- how it works, the ways it has changed, and the lasting effect on people. It was very intriguing to me how there are so many different aspects to mass communication.
  Mass communication has 5 major steps- stimulus, encoding, transmission, decoding, and internalization. Stimulus is the thought of the idea and encoding is putting the idea in a format in which people can understand. During transmission it is given out to a large group of people. In decoding the audience understands the information given to them and internalization is the remembering of the information. While you are trying to decode the mass communicated content, a few things could get in your way. Such as filters or noise.
  Filters and noise (aka impediments) are things that interfere from you decoding the information. Filters could be psychological (ex: you don't like the author), a language barrier (ex:you speak Spanish but the media is in English), or boring (ex: you dislike sports and the media topic is football). Impediments aka noise are caused when the incoming is not done properly. When this occurs, you can not decode the information correctly. It could be semantic noise, actors were not very good, the script is poorly written, a signal error, etc.
  I personally learned a lot in this dissuasion/lecture. Most class discussions I have some background information regarding the topic. But, for mass communication I only inferred it was about, well, communicating with a large group of people. I did not know about the time and effort it takes to create the mass communication. Also this, along with most class discussions, affects me. Without mass communication, I wouldn't know about current events and would be oblivious to anything but my own life. It sometimes takes a while (i.e. books) but other times it is instant (i.e. social media or websites). I am very thankful for mass communication and what it does for people on an everyday basis.
 

Media Critique
http://www.nydailynews.com/news/national/man-machete-chases-clown-spotted-woods-nc-article-1.2781439
“Man With Machete Chases After Clown Spotted Near Woods in NC”
  This is about people dressing up as clowns to try and scare adults, or lure children into the woods, specifically in North Carolina. The idea started with one person, and has wrongly spread. One man, fed up and scared, chased a clown into the woods with a machete. Authorities were aware of the issue but could not find a man fitting the qualities machete man described. It goes on to talk about an Ohio apartment complex in which clowns have overrun and the manager admonished children to stay in their apartments after curfew.
  This is very scary, yet interesting. But, it has no local relevance to people here in Louisville. It only needs to be addressed in areas where this is occurring, such as North and South Carolina or Ohio. Another critique is that it does not make the important interesting. The journalist of this article made it very intriguing, but this story does not carry a lot of relevance to a large group of people, only a niche group in the cities where this is an issue. This article isn't very important, but I do give it props for having context by including several different encounters. The underlined terms in this blog are a few of the 7 yardsticks of journalism; these yardsticks help journalists focus their writing.