conglomeration - class discussion
  Conglomeration his collection of similar, smaller things that then make a larger thing. Such as Disney owns ESPN, ABC, and Marvel. Or, how time magazine joined with Warner Bros to create Time Warner Cable. There are many pros and cons of conglomerating. It is more profitable, more cross promotion, and more efficient. By companies combining, you can get the same tasks done in half the time. Also, cross promotion allows viewers to have books, movies, comics, etc all on the same topic. But it does reduce the diversity of your content. Where as before you had 50 minds thinking of ideas between the 2 companies,  when you conglomerate you might only have 25.
  I was aware of conglomeration before this lecture. I'm very glad it occurs because I really like cross promotion. To me, I don't see and less diversity certain people see when companies conglomerate. I think as long as companies don't try to monopolize an industry, they should keep conglomerating.