Before this discussion, I was not aware of all the topics radios covered before the 1950s. I assumed radios always played music and talk shows, which I now know was definitely not the case. I think it was interesting that radio stars left for television when only 1 million people had television in 1948 compared to 40 million having radios, although by 1952 20 million people had televisions. The risk of switching from radios to televisions seemed to pay off in my opinion as by 1977 97% of the United States has televisions. Personally, I'm glad radios demassified to only music and talk shows; I prefer music over television dramas any day of the week, and there are so many music stations on the radio that there is always music playing on at least one of them. This discussion was very informational and I don't know about other classmates, but for me I had a lot of “woah/wow/really?” moments.
Monday, October 17, 2016
Class Discussion: Transition from Radio to Television
When television was invented, radios were impacted in a very negative way. Radios used to have anything from soap operas to music to live streaming news events. Radios would play things for children in the morning, something for mothers during the day, and family related broadcasts at night. The broadcasts would usually be some type of drama or kid friendly show, but when television came along stars left to be in the television business. This is because popular television stars thought “why not have my face be popular as well as my voice?” When the stars left radio the audience left and when the audience left the advertisers left, leaving radios scrambling to figure out a way to demassify and stay in business. Since television took all of the radios’ ideas such as soap operas, radios would need to find something television producers would have a hard time selling. Radios decided to start focusing on 2 things: playing music and hosting talk shows. This allowed radios to keep having income because not many people liked to watch people talk or play music; the radio could be played and all the viewers would only hear voices.
Before this discussion, I was not aware of all the topics radios covered before the 1950s. I assumed radios always played music and talk shows, which I now know was definitely not the case. I think it was interesting that radio stars left for television when only 1 million people had television in 1948 compared to 40 million having radios, although by 1952 20 million people had televisions. The risk of switching from radios to televisions seemed to pay off in my opinion as by 1977 97% of the United States has televisions. Personally, I'm glad radios demassified to only music and talk shows; I prefer music over television dramas any day of the week, and there are so many music stations on the radio that there is always music playing on at least one of them. This discussion was very informational and I don't know about other classmates, but for me I had a lot of “woah/wow/really?” moments.
Before this discussion, I was not aware of all the topics radios covered before the 1950s. I assumed radios always played music and talk shows, which I now know was definitely not the case. I think it was interesting that radio stars left for television when only 1 million people had television in 1948 compared to 40 million having radios, although by 1952 20 million people had televisions. The risk of switching from radios to televisions seemed to pay off in my opinion as by 1977 97% of the United States has televisions. Personally, I'm glad radios demassified to only music and talk shows; I prefer music over television dramas any day of the week, and there are so many music stations on the radio that there is always music playing on at least one of them. This discussion was very informational and I don't know about other classmates, but for me I had a lot of “woah/wow/really?” moments.
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